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Brink’s Custom Homes, Inc.
By Barbara L. Roose
"With my hands-on experience, I have been able to also take remodeling jobs. That’s where the framing and finish training was a big asset for me because I can go in and tear something out without needing a subcontractor to come in and redo it.”

Josh Brinks Builder Josh Brinks never planned on being a farmer, even though he grew up in the rural family community of Liberty Center, Ohio. One of four boys in his family, Josh spent his growing years playing football and wrestling for Liberty Center High School. “I played sports because there wasn’t much else to do. You could do sports or you could be in trouble.”

After graduating from high school, Josh went to college and joined the Army National Guard and began working for a local framer. During this time, Josh was able to hone his skills, and, eventually, he was ready to go into business for himself. But, with a wife and new baby at home, Josh was understandably nervous. Still, he took a chance. In March 2004, Josh launched Brink’s Custom Homes, Inc. to build homes in Southern Michigan and Northwest Ohio.

Josh entered the home-building market at the height of the building frenzy and worked with a small lender to finance his start-up. He began with building two homes on spec and did much of the work himself. Considering the steep learning curve, Josh was thrilled when those two homes broke even for him financially.

Now, with a number of completed homes under his belt, Josh is comfortable with the progression of his business. While observing the business practices of other builders, Josh made a commitment to his customers to personally oversee the construction of their home. Therefore, Josh is at each building site at least once a day. “It takes too much away from you if you aren’t there every day. Things can get covered up and cause problems later in the project.”

Even though the home-building market has slowed dramatically, Josh believes his experience as a framer and finish carpenter is helping him to grow during the slowdown in the market. “For me and most builders, spec houses are pretty much out because there is a lot of inventory out on the market and people have too much to choose from. Since I am a smaller business, I can be a lot more flexible. With my hands-on experience, I have been able to also take remodeling jobs. That’s where the framing and finish training was a big asset for me because I can go in and tear something out without needing a subcontractor to come in and redo it.”

Josh places a high priority on finding opportunities to promote his business. Not only is he a member of the Home Builders Association (HBA), Josh also credits one organization, Business Networking International (BNI), with being very helpful in finding remodeling work. Although the opportunity to grow his business is always Josh’s ultimate goal, he is concerned about maintaining his customers’ trust and giving each job the personal touch needed.

Still, Josh is thankful that his business is growing and changing in the midst of a tumultuous market. “It’s been pretty good. I’ve been pretty lucky.

BRINK’S CUSTOM HOMES, INC.
Josh Brink
124 Carney Drive
Dundee, Michigan 48131
Phone: 734-755-5002
Website:
www.brinkscustomhomes.com

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