Ask
The Etiquette Expert
By
Jill-Marie Zachman
Dear Jill Marie,
I recently was promoted within my company
to a position that requires much more interaction
with others. Making introductions has always
been awkward for me and I know this will
be essential in my new position. Do you
have some suggestions that will boost my
confidence?
Dear “Climbing the Ladder”,
Congratulations on your promotion! You’re
wise in asking this question because knowing
how to make appropriate introductions also
makes a good impression and conveys credibility.
There are specific rules and general guidelines
that apply depending on whether it’s
business or social.

• When we “address someone first,”
this means we “say their name first.”
When introducing yourself:
• Offer an appropriate greeting.
• Give your full name.
• Offer a handshake.
• Identify “whom or what”
you represent.
• Tell something about yourself.
In a BUSINESS setting, the “most important”
person is addressed first. What makes someone
important?
• One’s Rank: A person with
a title. An example of this is the CEO or
president of a company.
• One’s Experience or Tenure:
When making an introduction, first address
the person who has 25 years of experience
versus 5 years.
• One’s Age: When introducing
people of equal rank and experience, the
oldest is addressed first.
Exceptions:
• When everyone shares equal rank
and experience, yet different gender, apply
the social rule, and address the woman first.
• In business, regardless of rank,
an important client should be acknowledged
and addressed first, conveying appreciation
and respect.
In a SOCIAL setting, it’s one’s
title, gender and age that determine the
introduction.
• One’s Title: Always address
the person with a title first. An example
would be a political or city official, a
religious leader, a professor, Dr., etc.
• One’s Gender: When introducing
a man and a woman, address the woman first.
• One’s Age: When introducing
two people of the same gender, address the
oldest first.
Rules that apply for BOTH business and social:
• Always address the “Guest
of Honor” first, regardless of who’s
present.
General Guidelines:
• It is better to be too formal than
too casual. When being introduced, address
the new acquaintance by Mr. or Ms., and
allow your new acquaintance to tell you
otherwise. This conveys respect.
• We all forget someone’s name
from time to time. Simply say, “Please
forgive me, your name escapes me.”
• When you see someone struggling
to remember your name, introduce yourself.
This is the polite thing to do, and you
would appreciate the same courtesy.
• If you can’t remember the
specific rules, the most important thing
is that you make an introduction. By doing
so, you convey respect and value for others,
which is most important.
For comments or to submit questions, you
may contact Jill-Marie at
www.jill-marie.com.