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THE
TOP 10 FEATURES OF A PROFITABLE WEBSITE!
By Chris Swemba
President, Kinetica Media
 One
of the most important aspects of building your website
is making sure that profitable web design strategies
are incorporated. Here are 10 features your website
needs to have to succeed!
Make your words and message
Easy to Read
What good is the information on your site if no one
can read it? Don’t make your text too small
or choose a font that is hard to read. Also, color
scheme can help or hurt the ease of reading your pages.
Be sure to choose contrasting colors when deciding
on font and background colors. Visitors can easily
become frustrated and exit your site if they find
your page difficult to read. So keep it simple –
use a white background and black text for maximum
visibility.
Incorporate clear Page Navigation
Browsing a website can be frustrating if the navigation
is hard to follow. Make sure that visitors can find
all information on your site with no trouble. Grouping
all links together is a good way to ensure ease of
navigation. Also, provide a back-link to your main
page on every page of the website. Poor navigation
is a surefire way to discourage your customers from
coming back. Make sure this doesn’t happen with
your website.
Decrease unnecessary scrolling
Scrolling through websites can become irritating very
quickly. Try to minimize scrolling up and down on
your website. Also, don’t make the user scroll
left to right. Users find too much scrolling annoying
and will leave if they become too frustrated.
Decrease Site Download Time
Don’t overload your site with graphics and be
sure to test your site on all browsers and connection
speeds. Believe it or not, most people still access
the internet via dial-up connection – so keep
your graphic file sizes down to under 100k to ensure
your site loads correctly for your dial-up visitors.
Avoid Broken Links
All links on your website must be in proper working
condition. One dead link could make someone leave
your site entirely, plus make your website’s
search engine ranking drop! Check your website once
a quarter to make sure they all function.
Always add Fresh Content
A great way to generate return visits and sales is
to update your site with fresh content. Include information
your visitors would find new and interesting. Write
articles, offer internet specials, and helpful links.
The more you offer your visitors, the more times they
will return and give you return business. Plus, search
engines love fresh information on websites –
which can help to raise your site’s ranking!
Be Clear & To the Point
This world is moving faster and faster everyday and
people don’t have all day to search for information
on your site. They must have a clear understanding
right away of what your site is about upon visiting.
Remember people generally don’t like to read
through a lot of material to find what they really
want. So make your information clear and get right
to the point. Add a headline to your home page, so
people know exactly who you are, what you do, and
that you can solve their problem.
Target Your content to your
Audience
It is extremely important in every aspect of your
website to keep your target audience in mind. Who
will be visiting your site? You need to think about
this because your site’s look, feel, content,
and call to action should be tailored to who will
be visiting your site the most. Know your customer's
demographics and then tailor everything around them
and their specific needs.
Check Browser Compatibility
Test your website in all of the most popular
browsers to ensure your website looks the same in
each browser, most browsers display websites differently
so make sure you test it.. After all, you’re
trying to generate repeat visits, not complaints.
Make Contacting You Easy
If you’ve ever wanted more information
from a company but couldn’t find their contact
information, then you realize how important it is
to include. A good tip is to include a contact form
placed directly on the website rather than just an
email link. It’s been proven that people are
more willing to fill out forms rather than send an
email. Also, put your phone number on every page –
that way people won’t have to hunt for it when
their ready to ask questions and buy!
Visitors can easily be turned off, but if you are
careful and incorporate these design strategies you’ll
keep them coming back. Use these helpful tips when
creating your website.
About the Author: Chris Swemba is the president of
Kinetica Media, a Perrysburg, Ohio Web development
and Internet marketing company that works to harness
the power of the Internet for businesses of all sizes.
Visit www.kineticamedia.com
to see how their proven online marketing campaigns
can enhance customer loyalty and attract new customers
for you. www.kineticamedia.com
866-526-4309
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